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Many consider Chainstitch.net to be a leader in the creation of
hand-embroidered rugs and home décor products. Our designs have
been recognized internationally for their exquisite quality and superior
craftsmanship. These handmade pieces, a specialty of Kashmir, attract
collectors from around the world. The region is considered an institution for
numerous artists and craftsmen, groomed from amateur rank to that of
Master status. Most of our workers work independently from their homes,
and their work is monitored by masters within the village. The tradition of
chain stitch is centuries old and our designs are created as homage to
We have collaborated with many western artists to create a wonderful range
of products incorporating western designs and colors while using the
ancient art of hand embroidery. Some designs are created using 18th
and 19th century art deco and others from contemporary art
inspirations. The beauty of creating handmade products is that we create
unique pieces, each one different from another. By creating a global
marketplace for these products, we can help preserve history.
Currently we employ over one hundred artists in Kashmir, most of them
being the primary income source for their families. Our long-term goal is to
help provide better living conditions for these skilled workers and to make
basic education available for their children. It is important also that we
create employment opportunities for future generations of artists. Your
commitment to these products helps ensure the promotion and
preservation of cottage industries around the world.